Media and gaming operator HeadsUp Entertainment has agreed a joint venture with gaming and payment supplier Lotix, to pursue lottery and betting opportunities in the US.
Through the agreement, HeadsUp aims to enter state gaming markets, powered by Lotix’s technology.
Lotix provides a range of lottery, sports betting, central monitoring system, social and wireless gaming, skill gaming, retail, sweepstake and gamification products and services to operators across the industry.
Its SportsCloud platform be used by HeadsUp as it looks to expand into US and overseas markets, alongside its PlayPay digital wallet.
Due to compliance requirements, it has revised its original strategy for US expansion – to acquire offshore operating assets – with a new revenue share agreement with the supplier.
HeadsUp’s chief of business development, Mark Hutchinson, said: “The market is massive […] and we are positioned to make the right moves fast to make HeadsUp an industry leader.”
The operator and former owner of the Canadian Poker Tour re-emerged in July this year with a plan to acquire a 50% stake in online operator VIP Entertainment Group.
In September, details of the plan were finalized in a letter of intent, claiming that should the purchase go ahead as expected, the combination would allow it to grow its revenue base in licensed jurisdictions around the world.