Online operator 888 Holdings and gambling technology business Playtech have expanded an existing content partnership to support their respective plans to grow their US operations.
Under the multistate agreement, Playtech will provide its live casino and random number generator (RNG) games to the 888casino brand across a number of states, beginning with New Jersey.
888casino already offers Playtech’s content across several regulated markets around the world, with the broadening of the agreement focused on expanding its 888 business.
“This agreement will enhance the overall player experience by offering more entertaining and dynamic games, which is a key part of our content and product leadership strategy,” 888 US president Howard Mittman said. “We look forward to welcoming Playtech’s content and growing our partnership together.”
Playtech chief operating officer Shimon Akad added: “I am thrilled that our trusted partners, 888, have chosen to take our live casino and RNG games across multiple states, marking another exciting step in our expansion in the US.
“Live casino is Playtech’s newest proposition to the US market and it is giving operators the opportunity to diversify their offering, resulting in great demand for our industry-leading software.”
The expanded deal comes after 888 this month completed its acquisition of William Hill’s non-US assets from Caesars for £1.95bn. Because of the deal, 888 now counts William Hill and Mr Green among its brands alongside 888casino and SI Sportsbook.
Also this month, Asia-based investment group TTB Partners announced it will not be making a bid to acquire Playtech. TTB said that it would not proceed with the proposed deal due to “challenging underlying market conditions”.
The group added that it continues to be supportive of the Playtech board and the executive management team, as well as their strategy for Playtech and the prospects for the business.
Playtech also recently completed the sale of its Finalto financial trading division to Gopher Investments for $250m.