Better Collective will provide the Boston Globe-owned organisation with betting odds, tips, analysis, as well as direct links to a variety of sports betting platforms – with Better Collective subsidiary VegasInsider co-branding the offered content as a provision of the deal. The partnership is set to be operational by the start of the NFL season before the end of August.
Kayvan Salmanpour, chief commercial officer of Boston Globe Media, said: “We are thrilled to partner with Better Collective to provide Boston.com’s millions of readers with a holistic one-stop resource for all the data and information they crave as some of the world’s most passionate sports fans,” he said.
“Boston.com provides readers with the best in class content, data and statistics through its award-winning sports coverage and now will be a hub for information on the exciting world of sports betting.”