The Hard Rock Digital arm of Hard Rock International has announced the launch of its online sportsbook product in Indiana and Tennessee.
Players in both states can download the Hard Rock Sportsbook mobile app and place bets on a wide range of sports and events.
Hard Rock already had a land-based sports betting presence in Indiana with its Hard Rock Casino Northern Indiana, where it opened a new retail sportsbook facility in May of this year.
The launch of the sportsbook in Tennessee marked Hard Rock’s entrance to the state’s gambling market, though the operator does run three Hard Rock Cafés across the state, while its new Hard Rock Bristol Casino is located over the state line in Virginia.
“We are excited to offer the legendary Hard Rock experience to our mobile sports betting players throughout Indiana and Tennessee,” Hard Rock Digital chief executive and executive managing director Marlon Goldstein said.
“The successful debut of the Mystery Wheel is the latest example of the unique interactive experiences that can only be found at Hard Rock Sportsbook as well as our commitment to building the most entertaining app in the market.”
The Hard Rock Sportsbook also serves players online in New Jersey and Iowa through the Hard Rock Sports & Casino NJ and the Hard Rock Sportsbook Iowa apps, respectively.