Online gaming operator 888 Holdings has launched the release of its new online gaming platform Orbit in New Jersey’s igaming market.
The change brings with it 35 new slots titles as well as a redesigned user experience.
The redesigned platform includes a new navigation model and response times the company says are three times faster than previous versions.
“The Orbit platform is without doubt one of 888’s most significant product innovations in recent years and supports our continued focus on delivering the safest, most exciting and most enjoyable online gaming experience possible for our players across regulated markets globally,” Itai Pazner, CEO of 888, said.
The Orbit platform was first released in the United Kingdom in May 2018, a move which the company said resulted in higher conversion rates, increases in the number of games played by customers and a 20% increase in new customer acquisition.
This was followed by release in other European countries including Sweden and Italy. Pazner said he believed that similar success should be possible in New Jersey.
“The new platform has already been rolled out across several of 888’s key regulated markets including the UK, Sweden, Denmark and Italy,” Pazner said. “We are confident that its superior combination of usability and personalization will prove popular with players in the US market, starting with 888’s customers in New Jersey.”
Last month, 888 reported a 6% year-on-year increase in revenue for the first 15 weeks of the year, mostly thanks to increases in sports betting and casino revenue. Pazer said he hoped that Orbit’s launch in New Jersey will allow for further revenue growth.
“Since our launch in New Jersey in 2013, 888 has developed a growing reputation amongst customers for delivering a cutting-edge online gaming experience,” Pazer said. “The introduction of the Orbit platform will take this to the next level: it’s smoother, more immersive, and its unparalleled performance gives us a unique advantage in attracting players and encouraging user engagement with our diverse portfolio of games.”