William Hill has revealed its upgraded Nevada mobile sportsbook app.
The revamped offering sees William Hill’s mobile betting app migrate to Caesars’ proprietary Liberty platform.
Caesars has owned William Hill’s US business since September 2020, when it purchased the company in a £2.9bn deal. The operator later sold William Hill’s non-US assets to UK-facing operator 888 for £2.0bn.
Caesars closed its Nevada sportsbook to complete the migration in June.
A number of William Hill Nevada Sportsbook accounts began the migration on 14 August. During this time, access to accounts was temporarily unavailable. This included wagering and account history.
The remaining accounts transitioned onto the new platform yesterday.
William Hill said that funds and open wagers were “fully maintained and unaffected” by the migration. The updated app went live today (16 August).
The app now offers a 24/7 “app experience” as well as same game parlays and more ways to fund and withdraw from accounts.
Caesars reports revenue uptick in Q2
Earlier this month, Caesars reported total group revenue of £2.88bn for the second quarter of the year, up by 2.1%.
Yesterday, 888 – which owns William Hill’s non-US assets – released its second quarter and half-year results for 2023, reporting a 6.5% year-on-year decline in H1 pro-forma revenue.
888 acquired William Hill’s non-US assets for £1.95bn in July 2022. This was agreed in September 2021, after Caesars acquired the entire William Hill business.
William Hill’s full-year revenue fell 0.5% to £1.24bn in its 2022 full-year results, reported last month.