Oregon residents wagered $17.1m via the state lottery’s SBTech-powered sports betting app Scoreboard in November, the first full month of legal mobile wagering in the state.
In total punters placed 720,084 bets over the month, at an average stake of $23.76. From the bets settled during the period, the lottery generated revenue of $960,714, suggesting a hold of 5.14%.
Basketball proved the most popular sport for wagering, accounting for $8.6m (50.3%) of total stakes, and from a 6.82% hold, revenue of $586,824. While football was not far behind in terms of handle, on $6.0m (35.2%), a 3.10% hold meant that it contributed $186,539 in revenue.
These were the only two sports to generate revenue above $100,000 during November, with ice hockey the closest to that figure with revenue of $80,274, followed by soccer on $50,136.
Players in the state bet on a diverse range of events beyond the major US professional sports, including volleyball, snooker and pool, handball, with 18 bets, totalling $78, even placed on Australian rules football.
In the early days of the market, pre-match betting accounted for $9.3m of all stakes, with in-play lagging behind with $7.8m. However, there was little difference between revenue from each, with pre-match wagering accounting for $477,087, just behind in-play on $483,627.
During the month 9,393 individuals registered for a Scoreboard account, with the lottery reporting 17,008 unique active players in November.
Since Scoreboard launched on October 16, players have staked $22.7m via the app, with total revenue generated reaching $1.2m. In total, 992,842 bets have been placed, at an average value of $22.88, with 34,489 players registering to date.
The lottery expects to generate revenue of $141.2m from the first three years of Scoreboard being live, with total handle to hit $1.6bn over this period. The mobile offering will be followed by the launch of Scoreboard-branded retail kiosks, which are to launch in January next year.
These kiosks, however, will not be the first retail betting products to launch in the state. The Mill Casino, operated by the Patrons of The Coquille Indian Tribe has launched a retail product powered by International Game Technology, becoming the second tribal operator to launch betting after the Confederated Tribes of Siletz Indians, which runs the Chinook Winds Casino.