Sports betting activity was almost non-existent last month but it’s clear at least some of New Jersey’s bettors have moved into gaming as the online casino market enjoyed a record-breaking month.
iGaming Business and Ficom Leisure are pleased to present the New Jersey iGaming Dashboard, providing revenue and product metrics on the state’s regulated market.
The data is updated monthly following the official release of figures from New Jersey’s Division of Gaming Enforcement (NJDGE).
New Jersey’s online casino market made GGR of $80.0m in April, up 23.4% on March’s total and an enormous 118.6% on the same month last year.
While it was online slots and table games that made up the bulk of this revenue at $74.8m, the online poker market has more than doubled over the past couple of months.
After languishing at between $1.5m and $2.0m per month over the past few years, online poker GGR first jumped to $3.6m in March (from $1.8m in February) before rising again to $5.1m in April.
Last month’s total represented a 200% rise on the same month last year and was the best performance ever for the state’s regulated poker market.
The lockdown period has seen the third- and fourth-placed online casino operators steal some market share from the top two operators, Golden Nugget and Resorts Digital.
While Golden Nugget remains the clear leader with a 34.6% share of the market, this has fallen from the 38.0% it held in February (after first dropping to 35.9% in March).
Similarly, Resorts Digital fell from 24.0% in February to 20.8% in March and then 20.2% in April.
Third-placed Borgata, on the other hand, has seen its share rise from 15.7% in February, first to 18.9% in March and then to 19.8% in April.
Caesars Interactive rose from 8.7% in February to 10.3% in March and then to 10.9% last month.
In the sports betting market, Meadowlands, which is partnered with FanDuel and PointsBet, saw its market share rebound back to 61.9% after having fallen to 44.8% in March (from 64.6% in February).
However, it’s difficult to draw too many conclusions from last month’s market shares as the level of activity in sports betting in the state was so low.
Sportsbooks took in online bets of just $54.6m last month, with no retail turnover at all thanks to novel coronavirus (Covid-19) pandemic-related closures.
This represented a 66.6% drop on the previous month and a 78.5% fall on last April’s handle.
Ficom Leisure also provides monthly figures on Iowa in the Iowa iGaming Dashboard, Indiana in the Indiana iGaming Dashboard, and Pennsylvania in the Pennsylvania iGaming Dashboard.
It also provides quarterly figures, available via iGamingBusiness.com, on the Spanish online market in the Spain iGaming Dashboard, the Italian market in the Italy iGaming Dashboard, and the Portuguese market in the Portugal iGaming Dashboard.
A European corporate advisory firm, Ficom Leisure is a specialist in all segments of the betting and gaming sector.