Sports data and content provider Sportradar has signed a multi-year extension to its partnership with daily fantasy sports tips platform FantasyPros, covering the supply of real-time data across all major US sports.
FantasyPros will continue to utilize Sportradar’s real-time data on its properties for content analysis, insights, and matchup breakdowns to help players improve their fantasy sports performance.
The extension will also enable FantasyPros to use the data to develop new tools and content for BettingPros, the sports betting arm of its business that launched in 2018
BettingPros offers consensus sports betting picks from experts, as well as tools such as accuracy ratings, consensus picks, daily articles, and sports betting alerts. Each tool will now be integrated with Sportradar data.
“We are excited to continue working with Sportradar to offer our consumers the most reliable real-time data,” FantasyPros chief executive David Kim said. “As a company that leans so heavily on fast, accurate, in-depth data and analysis, it’s critical for us to use the industry standard to effectively engage our audience and keep them coming back for more.”
Sportradar’s managing director for US media, Dave Abbott, added: “FantasyPros has been a great partner for Sportradar, and we are pleased to extend our relationship with them.
“Fans are clamouring for the widespread return of live sports in the US, including fantasy sports, so we are proud to deliver our best-in-class real-time data to FantasyPros’ audience when they’ll need it most.”