Industry giant Playtech today announced it has launched its casino content in the state of New Jersey, through its long-term strategic partnership with major global operator bet365.
The launch sees bet365 introduce a host of Playtech’s best-performing casino games, such as White King, Great Blue and Frankie Dettori’s Magic Seven.
This partnership is Playtech’s first step into US jurisdictions, and the supplier plans to partner with other local operators in the coming months. It received regulatory approval from the New Jersey Division of Gaming Enforcement to offer casino games in the state, together with bet365, in June 2020.
bet365 has been active in the jurisdiction since 2019, when it launched its retail sportsbook branches in partnership with Hard Rock Atlantic City.
“This is a significant moment for Playtech and our development in the US,” Playtech chief operating officer Shimon Akad said of the deal. “Launching Playtech’s software in the US is a landmark, and we are very pleased to be taking this step with one of our most trusted partners in bet365.“
“With more titles and content launching in the coming weeks and months, there are exciting times ahead. This launch also serves as a prime example of our commitment to partnering with leading operators to bring leading software services and great content to new and growing markets.”
A spokesperson for bet365 added:“Given the range and caliber of Playtech’s content, being first to market it is a real differentiator for our platform.
“We look forward to developing upon our already solid partnership as we continue to grow our casino offering.”