LeoVegas is to take its Pink Casino brand beyond British borders for the first time, announcing plans to roll out the brand to players in Canada.
The operator already runs a number of brands in the Canadian market, which would allow it to leverage this experience and local knowledge for Pink Casino’s debut in the market.
This, it added, had been facilitated by the migration of the brand to its proprietary gaming platform in April this year. At the time the migration from the Bede Gaming platform was described as giving it greater control over its technology, and reducing the complexity of day-to-day operations.
Pink Casino’s Canadian launch, the operator said, was in-keeping with its strategy of using existing brands and resources to deliver profitable growth.
“It is super exciting to continue expanding in North America,” LeoVegas chief executive Gustaf Hagman said.
“This is a superb way to use our strong brands and deliver profitable growth. I look forward to offering the Canadian market even more gaming fun and entertainment in the form of Pink Casino.”
The announcement comes as the government of Ontario prepares legislation to end lottery operator Ontario Lottery and Gaming’s online monopoly in the province in 2021. This will see the Alcohol and Gaming Commission of Ontario (AGCO) tasked with regulating the igaming market.
Across the whole country, meanwhile, single event sports betting also looks set to be legalised.
A bill to repeal paragraph 207(4)(b) of Canada’s Criminal Code, introduced by Kevin Waugh MP, has been adopted by the government.
The paragraph the government aims to repeal states that sports betting is only legal if players bet simultaneously on at least three games or more. This would mean that traditional bets, that are widely available in Europe – and increasingly across the US – would be legal in the country.