New York Stock Exchange-listed betting and igaming operator Rush Street Interactive (RSI) has signed up former National Football League (NFL) player Jerome Bettis and National Basketball Association (NBA) coaching legend George Karl as ambassadors for its BetRivers brand.
Bettis and Karl will both feature in BetRivers’ ‘Bet with a Winner’ marketing campaign in the US, as well as become exclusive betting endorsers of the igaming brand.
As spokespeople for BetRivers, Bettis and Karl take part in promotions and events on the operator’s platforms, including social media, digital and traditional media.
During his NFL playing career, Bettis played for the Los Angles Rams – later the St Louis Rams – and the Pittsburgh Steelers, winning the Super Bowl with the latter in 2006 shortly before his retirement from playing.
Running back Bettis clocked over 13,600 rushing yards as a professional player, as well as 91 rushing touchdowns and three receiving touchdowns.
“No matter where he was, growing up in Detroit, playing at Notre Dame, or during his iconic career in Pittsburgh, Jerome made a positive impact on and off the field,” RSI president Richard Schwartz said.
“We are thrilled for Jerome to bring his authenticity and winning ways to the passionate sports bettors on BetRivers.com.”
Karl, meanwhile, spent time as a player for the New York Knicks before moving into coaching in 1978, when he became assistant coach of the San Antonio Spurs.
He coached a host of other teams during his career and was named NBA Coach of the Year in the 2012-13 season after leading the Denver Nuggets to the play-offs.
“George Karl was successful at every level of the sport, and we’re excited for him to bring his enthusiasm and knowledge to the sports betting arena here at BetRivers.com,” Schwartz added.
The double appointment comes after RSI completed its combination with special purpose acquisition company (SPAC) dMY Technology Group. Trading of its shares on the New York Stock Exchange began on December 30.