Nevada-based sports betting brand Circa Sports has selected DeckPrism Sports as the exclusive in-play odds provider for its mobile sportsbook app in Colorado.
Under the deal, Circa Sports Colorado will have access to DeckPrism’s technology for pricing and in-play odds in the US state.
DeckPrism offers both managed trading services and real-time pricing API, with a proprietary algorithm used to create instant pricing and odds for its clients.
“DeckPrism has built an engine that will power in-game wagering far more effectively for companies like ours, which got into the sportsbook business to take bets,” Circa Sports director Matthew Metcalf said.
“DeckPrism’s technology is second to none in creating odds that both we and our customers can trust, and that significantly improves the in-game experience for everyone.”
DeckPrism co-founder and chief architect Ed Miller added: “Live in-game play has largely fallen short, leading to delays in what are supposed to be real-time odds and rejections of far too many bets.
“Our technology fixes those issues, offering bettors a much fairer vehicle for in-game wagering and allowing operators to capture more in-game action.”
In February last year, Circa Sports joined forces with casino operator Century Casinos to launch online sports wagering services in Colorado. The 15-year deal permitted Circa Sports to roll out its sports betting app in the state through one of Century’s Colorado Master Licenses for sports wagering.
German sports betting operator Tipico and online gambling giant bet365 have since secured similar agreements with Century.