Real Luck Group, owner of esports betting operator Luckbox, has appointed former Dunder, Mr Green and Electronic Arts executive Thomas Rosander as chief customer officer of the brand.
Rosander’s past roles include chief executive of Dunder Casino, chief product officer of Mr Green Online Casino and section head for business intelligence at Bwin.
He also spent time as engagement director and business intelligence director at videogame giant Electronic Arts.
“Having a CCO like Thomas, who has the industry experience and relationships is crucial as Luckbox executes on its customer acquisition strategy,” said Quentin Martin, chief executive of Real Luck Group Ltd.
“We have big plans for growth in 2021 and beyond, and Thomas will play a leading role in helping us deliver on our targets. This is a key role in growing our business and I am delighted to have someone of Thomas’s calibre on board.”
Rosander added: “Luckbox is one of the most exciting companies in the igaming space and I am thrilled to be joining the team.”
“The rapid growth and huge potential of esports betting is well documented and I am looking forward to working with the team and using my skills and experience to ensure Luckbox is at the forefront of this exciting industry.”