The Michigan Gaming Control Board (MGCB) has granted a vendor permit to marketing and analytics platform provider Intelitics, which will allow the platform to offer its services to licensed sportsbooks and casino operators in the state.
This is one of several recent license issuances from MGCB, following on from Golden Nugget Online Gaming and Evolution last week.
This license makes Michigan the fourth state in which Intelitics holds a license, along with New Jersey, Pennsylvania and Colorado.
“We are thrilled to have been awarded a license by the Michigan Gaming Control Board and to be able to partner with licensed sports betting and casino operators in the state for the first time,” said Allan Stone, Itelitics chief executive.
“There are tremendous opportunities for operators launching into regulated states such as Michigan, but already we are seeing customer acquisition costs spiralling. To succeed in the long term, operators must find a more cost-effective way to acquire players.”
Intelitics uses real-time data to create reports into elements such as cross-channel interaction and company activity.
“Our platform provides the real-time data, insight and reporting that operators need to do just that across all the channels they use to market to players,” continued Stone.
“Operators in New Jersey, Pennsylvania and Colorado have already taken advantage of this, and now those in Michigan can too.”