North American-focused igaming platform business Strive Gaming has appointed Max Meltzer, formerly chief commercial officer of Kambi, as its new chief executive.
In his new role, Meltzer will oversee Strive Gaming’s expansion efforts across North America as it seeks to grow its presence and business in the market.
Meltzer joins Strive Gaming after five years as chief commercial officer at Kambi, a role in which he helped the sports betting technology provider launch in the US following the repeal of the Professional and Amateur Sports Protection Act of 1992.
Prior to this, he spent two years as head of sales for the Press Association and was also a co-founder and director of sports management agency Simply Sport Management.
“As CEO of Strive Gaming I want to give back to an industry that has given me so much – this includes creating a company and a work culture that supports diversity, health and people’s personal responsibilities,” Meltzer said.
“We are a company that allows people to strive to be their best selves and be part of something exciting, helping propel Strive Gaming to become the market leader in this space. We encompass market leading player platform technology with a passion to excel and innovate even further.”
Meltzer’s appointment comes after Strive Gaming also named Damian Xuereb, formerly vice president of sales at Kambi, as president and chief commercial officer, while Jesse Cary, who was previously with Bede Gaming, joined as chief technology officer.
Earlier this year, the Strive Gaming also completed a Series A investment round to support growth plans in the US and Canada infrastructure. Its first customer has since gone live in Colorado, while the business is now going through licensing in a number of other states and is part of a mobile wagering bid in New York.
“The interest in Strive Gaming since it launched has been nothing short of phenomenal and we are glad that our proposition fits the market needs with our focus on performance at scale and we look forward to announcing our initial customers soon,” Meltzer said.