Data analyst and odds maker Sports IQ has announced a partnership with sports betting and igaming provider FansUnite.
The multi-year agreement will see Sports IQ supply the FansUnite with pre-match and in-play player prop bets for B2B and B2C purposes.
Sports IQ CEO Omer Dor said: “We’re delighted to be able to support FansUnite’s continued growth with Sports IQ’s products.
“Our innovative sports betting offering will be a great addition to the suite of products that FansUnite deliver to both its B2C customers and B2B partners.”
The FansUnite deal represents Sports IQ’s latest high-profile agreement in 2021. The company also aligned with Chalkline, Betclic and IGT, in addition to securing $7m seed funding from US investors.
FansUnite CEO Scott Burton added: “As we focus on our North American expansion strategy, we are continuously looking for ways to bolster our industry-leading platform.
“Sports IQ’s products are a natural fit. Their focus on the U.S. marketplace, combined with their creative, innovative approach to sports betting will be a boon to our existing and future customers and partners.”