Sportsbook operator Parx Interactive has signed UFC champion Eddie Alavarez and former NFL star Rich Gannon as brand ambassadors.
The two Philadelphia natives will represent Parx Interactive on social media, in addition to making appearances at events on behalf of the company.
The pair join the likes of media personality Natalie Egenolf, sportscaster Dei Lynam, and radio host Sam Wilson as part of the Parx ambassadorial team.
Parx’s senior vice president of igaming and sports Matthew Cullen said: “Associating with these two highly respected, well-known champions will continue our efforts as we witness the convergence of sports betting, sports content and social media.
“We are committed to be at the leading edge of this convergence to engage sports fans and provide them with the content they demand from the names they respect.”
Parx Interactive was recently cleared to launch online gaming in Michigan in a partnership with Gun Lake Casino.