Flutter Entertainment-owned FanDuel Group has appointed Dale Hooper to the newly created position of general manager for Canada.
In the role, Hooper will be responsible for developing and implementing FanDuel’s long-term strategy in Canada, in keeping with the nation’s regulatory and legalization process within each province.
Hooper joins FanDuel from Deloitte Canada, where was most recently a partner focused on the cannabis industry. Prior to this, he served as president and chief executive of Cannabis Compliance Inc. (CCI) until December 2019, when the business was acquired by Deloitte.
Before joining CCI, Hooper held a number of leadership roles at Rogers Communications, including chief brand officer, a position in which he helped deliver all key business, customer satisfaction, and brand metrics over a three-year turnaround period.
Hooper also spent 13 years at PepsiCo Canada, where he held chief marketing officer roles at both PepsiCo Foods and PepsiCo Beverages, prior to which he served in several sales and marketing roles at Cadbury Canada.
“It is an incredible time to be a part of the growing sports gaming industry, and I look forward to joining Amy and the team as we bring the #1 sportsbook to Canada,” Hooper said. “I am proud to be joining the industry leader at such a momentous time.”
FanDuel Group chief executive Amy Howe added: “Dale has a proven track record running high growth enterprises along with strong relationships that will be invaluable to our success in Canada.
“He is a respected leader known for his ability to scale business units effectively, a critical skill set, as we aim to bring the excitement of our sportsbook and igaming products to Canadian citizens. It’s with great excitement that I welcome him to our team.”
The appointment comes after the launch of single-event sports betting in Canada in August, following the passage of bill C-218 by the Canadian Senate in June.
Before this, bets could only be placed on three or more events at once.