Sports technology company Sportradar has entered into a strategic data partnership with advertising platform Adomni.
As part of the deal, Sportradar will offer its sports data to Adomni’s platform, which will allow advertising agencies to pursue digital campaigns through the partnership.
Agencies can then have advertisements play on screens in real time and in a variety of formats, including on billboards and inside bars and restaurants.
“As consumer habits shift, it’s important to consider fresh perspectives for advertising and how we can maximize the data and technology that we have at our fingertips to deliver a more engaging experience overall,” said Arne Rees, CEO of Sportradar US.
“We are delighted to partner with a market leader like Adomni to leverage our sports datasets and technology with their 500,000+ connected screens to deliver fresh, relevant sports and sports betting ad content, at scale.”
Relevant odds and statistics from Sportradar will be featured alongside the advertising.
“In today’s modern advertising marketplace, advertisers are increasingly looking at new and better ways to reach their target audience with relevant, attention-grabbing content,” said Jonathan Gudai, CEO of Adomni
“We are excited to partner with Sportradar, the leading global sports data and technology company, to make digital out of home ad content more engaging and actionable.”