BetMGM has signed a three-year extension to its official marketing and content partnership with golf’s PGA Tour.
Under the renewed deal, which runs through to 2024, BetMGM will remain as an official betting operator of the PGA Tour – a designation it acquired when the partnership launched in August 2020.
BetMGM and the PGA Tour will work together to provide odds to fans via official Tour digital platforms, while BetMGM will serve as the exclusive source for odds on the leaderboard and player pages on the PGATour.com website and the TourCast platform.
Other aspects of the deal will see BetMGM have rights in the US to use PGA Tour marks, as well as rights to advertise within Tour media and partner platforms, plus content and video rights allowing BetMGM’s sportsbook platforms to create pre-game and post-game betting programming, as well as distribution of highlights to users who have placed bets.
In addition, BetMGM will have access to existing sponsor relationships with members of the PGA Tour including Max Homa, Jimmy Walker, Kevin Na, Pat Perez, Ryan Moore, Joel Dahmen and Jason Kokrak.
“The PGA Tour has been a fantastic partner and we look forward to continuing our relationship. In the last year we’ve seen an increase in our players betting on golf and are excited to now be the exclusive odds provider for PGATour.com,” BetMGM chief revenue officer Matt Prevost said.
PGA Tour senior vice president of media and gaming, Norb Gambuzza, added: “We look forward to working with BetMGM to integrate its advanced betting technologies for PGA TOUR fans on our digital platforms.
“Over the years, BetMGM has been a strong supporter of golf through sponsorship of various PGA TOUR players and tournaments. We are excited to continue the relationship.”