Media site developer AmAff has announced the launch of its media hub Props.com, designed to target bettors in the US market.
Props.com will provide extensive coverage of the news, insights, analysis, and trends relevant to sports betting in the US as the market grows ever bigger.
Patrick Everson will serve as the site’s head of content, joined by managing editor Matt Jacobs and associate managing editor Spencer Limbach.
Everson said: “In this rapidly expanding space, what I love most is bringing that sports betting experience straight to you, like you’re on the floor of a Vegas sportsbook with me. Taking you behind the counter to tell you where the action is, why the numbers are moving, and more.
“The idea is simply this: to provide entertaining and informative content that is actionable — info you can then put to use as a sports betting consumer. With the great team Props has assembled, that’s the goal every day.”
AmAff founder Chris Grove added: “We’ve assembled a top-tier team at AmAff, and the launch of Props.com marks a major milestone on our path to building the first at-scale affiliate company focused exclusively on the legal U.S. sports betting and online gambling market.”