Amazon has selected DraftKings as its sponsor and in-game odds partner for Thursday Night Football (TNF), a live NFL broadcast streamed on Amazon streaming service Prime Video.
The multi-year agreement will involve TNF integrating DraftKings content into the live pregame section of the show, which will include odds and a number of sports betting insights.
Content from DraftKings will be featured within all 15 TNF games played throughout the 2022 NFL season. The first game will take place on 15 September 2022.
“The NFL season is the most active time of year for our customers, so collaborating with one of the world’s leading technology brands in order to offer engaging content to viewers of TNF on Prime Video is a tremendous opportunity for DraftKings,” said Stephanie Sherman, chief marketing officer of DraftKings. “Prime Video is an innovator in live content and we both have a similar focus on constantly improving our customers’ experiences.”
“We look forward to working with Amazon to bring millions of viewers a premium and enhanced experience during TNF on Prime Video all season long and for years to come.”
DraftKings and Amazon will also collaborate on several TNF-branded features, including same-game parlays that will be available on DraftKings’ mobile app.
“We are thrilled to collaborate with DraftKings to bring fans more insights and excitement as part of the TNF viewing experience,” said Danielle Carney, head of NFL sales, Amazon Ads.
“DraftKings content will contribute to lively pregame discussions, fan engagement and, perhaps, some bold predictions from our on-air talent.”