Bally’s Corporation and Tennessee-based ice hockey team the Nashville Predators have entered into a partnership that will see Bally’s named as the team’s official sports betting partner.
Bally’s has also been named as the official free-to-play partner of The Nashville Predators and the Bridgestone Arena.
As part of the deal, The Nashville Predators will have the right to use Bally’s name and branding for advertising purposes and Bally’s will have access to team logos and other content.
The deal is set to run until 2025.
“From the moment sports betting launched in Tennessee, we’ve wanted to align with dynamic companies that will help us bring the best fans in sports even closer to the game we all love,” said Chris Junghans, The Nashville Predators executive vice president and chief revenue officer.
“We’ve found just that with Bally’s Corporation and Bally Bet, who we’re thrilled to welcome to the pro sports landscape in our state for the first time.”
This agreement is Bally’s first deal with an NHL franchise, and its first deal with a professional sports team in Tennessee.
The partnership will begin with Bally’s launching Smallvile Selector, a free game where fans must answer five predictive questions ahead of The Nashville Predators games for prizes.
“The Nashville Predators occupy a special place in sports fans’ hearts across Tennessee and their Bridgestone Arena provides a unique and electric atmosphere,” said Adi Dhandhania, COO of Bally’s Interactive.
“It will be a great venue in which to market our brand, especially when combined with Predators game broadcasts on Bally Sports South.”