Canadian provincial lottery operator the British Columbia Lottery Corporation (BCLC) has appointed Genius Sports as the official data provider for its sportsbook operations.
Under the multi-year deal, the BCLC will utilize Genius Sports’ LiveData and LiveTrading services to deliver real-time data and pricing across thousands of sporting events each year.
The partnership encompasses Genius Sports’ full portfolio of official data rights, including the Canadian Premier League and English Premier League top-tier club soccer events and Euroleague Basketball.
“BCLC’s partnership with Genius Sports demonstrates how the nascent Canadian sports betting industry already recognizes the importance of official data in helping to protect consumers whilst delivering the most secure and compelling products for their customers,” Genius Sports chief executive Mark Locke said.
“Products and services powered by the fastest, most accurate and reliable data will reinforce BCLC’s competitive advantage and help Canada fulfil the massive potential of its sports betting market.”
The deal comes after Canada in June legalized single-event sports betting, with consumers in the country able to bet on a single sports event or match for the first time.
Prior to this, only bets on three or more events were permitted.