The British Colombia Lottery Corporation (BCLC) is to trial a new sports betting concept at bars, restaurants and a casino for this weekend’s Super Bowl LVI, while the Canadian provincial lottery operator has commenced a launch for a new president and chief executive.
The pilot will see live odds, information about the BCLC’s PlayNow.com sports betting site and promotions, and advice on responsible gambling displayed on digital screens in each of the trial venues.
PlayNow.com customers at participating locations will also receive a $10 free-bet voucher for PlayNow.com, which they can access by scanning a QR code at the venue.
A total of 13 venues will take place in the pilot, including 12 bars across the province and the Chances Kelowna casino.
“This marks the first step in testing how PlayNow.com, B.C.’s local sportsbook, can be implemented at land-based locations,” BCLC interim chief operating officer Dan Beebe said. “This pilot will help BCLC to understand the preferences of sports bettors and help inform future experiences and programs to help support safe, positive play.”
Meanwhile, the BCLC has launched a search for a new president and chief executive after the exit of Jim Lightbody last month.
Lightbody had been on leave since September 2019 after receiving a cancer diagnosis and will now leave both roles, but will officially remain on medical leave from the organization.
BCLC selected executive-search business Leaders International to assist with the recruitment process, with the aim of appointing someone who will continue the organization’s focus on generating revenue, while prioritizing the wellbeing of players and society.
Lynda Cavanaugh, who has served as president and chief executive on an interim basis since January 2021, will remain in temporary charge until an appointment is made.
“We are excited to find our next president and CEO to build on BCLC’s successes to innovate our business in a way that serves the best interest of our players and communities,” BCLC board chair Greg Moore said.
“Working collaboratively with BCLC’s board of directors and executive team, the successful candidate must be a values-driven leader who is passionate about social purpose and furthering an empowering, equitable and inclusive culture for our employees and industry.”