UK-based operator Bet365 will partner with the NBA’s San Antonio Spurs to create a new free-to-play game for fans.
The game – Call your shot – will launch on October 20, as the NBA season begins, on Spurs.com and the franchise’s social media channels.
Fans can make predictions for every Spurs regular-season game, earning credits for correct predictions. These credits will allow players opportunities to enter raffles for prizes including courtside seats, suite packages, autographed items and team jerseys.
“Finding groundbreaking and exciting ways to engage with our fans has long been a priority for our organization,” said Frank Miceli, Chief Revenue Officer for SS&E. “Our partnership with Bet365 is part of our vision to provide innovative and memorable experiences for Spurs fans everywhere.”
The deal is the first between Bet365 and an NBA team, as well as the first between the Spurs and a betting operator.
Bet365 has taken limited steps in the US market so far, currently only being live with a real-money product in New Jersey, though it is also among the bidders for New York’s sports betting licence.