The BetMGM app from Roar Digital – BetMGM and GVC Holdings’ US sports betting joint venture – has launched in West Virginia, in partnership with casino resort The Greenbrier.
The app is available on both iOS and android and includes live streaming of sporting events.
“We know the passion for sports in West Virginia, which is why we’re launching BetMGM with the very best features and promotions already up and running,” Adam Greenblatt, chief executive of Roar Digital said.
“West Virginians will notice the care we’ve put into making this a mobile betting experience for die-hard sports fans and novices alike.”
Although it became the third state to pass online betting legislation US, mobile sports betting in West Virginia has had a difficult start.
In June 2019, the state regulator delayed the launch of DraftKings’ app, while Delaware North’s BetLucky app, operated through a joint venture with Miomni Gaming went offline in March 2019 due to an infringement dispute between Miomni and rival supplier Enterg Software Solutions.
Delaware North has since partnered International Game Technology, as it looks to resume offering sports betting at its properties.
However, mobile betting returned to the state in August 2019 through the launch of FanDuel’s app, before DraftKings launched later that month.
In the first six months of its 2019-20 fiscal year, sports betting operators in West Virginia took in $13.8m in revenue.
“We are pleased to be operating in West Virginia and partnering with The Greenbrier, a historic grand hotel and one of the most storied landmarks in the United States,” Scott Butera, President of Interactive Gaming for MGM Resorts, said.
“Sports betting represents a significant opportunity for the MGM Resorts-GVC joint venture; we look forward to bringing our best-in-class mobile technology to additional states where mobile gaming is approved.”