Online sportsbook BetMGM has agreed terms on a multi-year partnership with the Ladies Professional Golf Association (LPGA) to become an official betting operator and partner of the LPGA Tour.
BetMGM will now feature LPGA odds in its sportsbook betting menu, alongside the men’s PGA Tour and European Tour.
The operator will also have rights to use the LPGA’s official tour partner logo in connection with the advertising and promotion of its sports betting products and services.
Through its partnership with MGM Resorts, BetMGM already has access to existing sponsor relationships with several leading LPGA Tour players including Natalie Gulbis, Danielle Kang, Cristie Kerr, Alison Lee, Anna Nordqvist and Michelle Wie West.
“We look forward to working with the LPGA and engaging with its fanbase through our market-leading products,” BetMGM chief revenue officer Matt Prevost said. “BetMGM’s advanced betting technology provides a user-friendly experience for LPGA fans and a myriad of betting options to choose from.”
LPGA senior vice president of global media distribution, Brian Carroll, added: “Sports betting and digital gaming are key elements of the future of sports, and BetMGM is on the forefront of both opportunities.
“We are happy to partner with them as we look to provide more opportunities for our fans to interact with the LPGA and learn about our incredible athletes.”
The deal comes after BetMGM last month reported revenue of $163m for the first three months of 2021, 90% of its entire 2020 total.