BetMGM, the betting brand operated through the joint venture between GVC Holdings and MGM Resorts, has entered into a wagering partnership with North America’s Nascar stock car racing series.
The multi-year deal will see BetMGM serve as an authorised gaming operator of Nascar and have rights to use the series’ official marks.
BetMGM will also collaborate with Nascar to create and promote sports betting experiences, including introducing in-race betting options for racing fans across the US.
In-play Nascar wagering will begin in 2021, with BetMGM to offer live betting through its partnership with Genius Sports.
BetMGM will promote its Nascar offerings on its mobile app, as well as on the main BetMGM.com website, its social media channels and in BetMGM retail sportsbooks.
“Partnering with a best-in-class operator like BetMGM positions Nascar to build on the positive energy and momentum we’re seeing around gaming and in particular the live in-race experience,” Nascar managing director, gaming, Scott Warfield said.
“We’re excited to have such an iconic brand on board to expand our offerings and deepen our engagement with the most passionate fans in sports.”
BetMGM chief marketing officer Matt Prevost added: “We’re excited to work with the Nascar team to build immersive sports betting experiences that 21st-century racing fans crave.
“BetMGM’s unparalleled betting technology combined with Nascar’s iconic races will create a superior betting experience for racing fans all over the US.”
The partnership comes after BetMGM earlier this month also agreed to become an official betting partner of golf’s PGA Tour.