BetMGM, the brand operated through the Roar Digital joint venture between GVC Holdings and MGM Resorts, has launched Playtech’s online casino content in New Jersey.
Under the arrangement, BetMGM will roll out the software across its BetMGM Casino, Borgata Online and PartyCasino NJ brands active in the state.
The deal will also allow for similar joint launches in other states where BetMGM is active.
“Our online casino customers in New Jersey will now be able to enjoy casino games from one of the World’s leading suppliers of gambling software,” BetMGM vice president of gaming, Matthew Sunderland, said.
Playtech chief operating officer Shimon Akad added: “This is the exciting first step in our partnership which will see us launch in further states with BetMGM across its industry leading portfolio of brands as it expands on its US leadership.
“This strategic deal demonstrates the strength of Playtech’s US proposition and the appeal of our gaming offering in the region as we continue to launch our pipeline of new US licensees.”
The BetMGM brand has had a presence in the New Jersey igaming market since Roar Digital launched the BetMGM online sports betting and gaming app in the state last September.
BetMGM last month also launched its online casino platform in West Virginia, operating under the license held by the Greenbrier Resort.
Playtech, meanwhile, made its New Jersey debut last month, rolling out content via its long-term strategic partnership Bet365.
This came after the gambling technology giant in June secured regulatory approval from the New Jersey Division of Gaming Enforcement to launch its online casino products in the state.
Earlier this month, Playtech reported a 22.5% year-on-year drop in revenue for the first half of 2020, mainly due to the impact of the novel coronavirus (Covid-19) pandemic on the business.
Revenue for the six months to 30 June reached €564.0m, as a strong performance from its financials division TradeTech was unable to offset a 13.5% decline in B2B revenue, as well as a 41.0% fall in B2C revenue.