Sports betting and igaming operator BetMGM has agreed a deal with NBC Sports for weekly wagering integrations during the broadcaster’s coverage of National Football League (NFL) games.
BetMGM will be featured on Football Night in America (FNIA) in a range of content including a weekly segment hosted by former NFL quarterback Chris Simms and sports betting and fantasy sports pioneer Matthew Berry.
Real-time betting odds on FNIA’s scoring ticker will also be showcased, while Peacock Sunday Night Football Final, an NFL post-game show produced by NBC Sports, will include BetMGM betting lines that proved prominent during the game.
BetMGM odds and lines in all Berry-hosted content will appear on NBC Sports platforms, while additional insights will feature on Berry’s social media platforms during the NFL season.
In addition, co-branded content hosted by Simms will feature and appear on his range of social platforms throughout the 2022 NFL season and the 2023 NFL Draft.
“It is a tremendous opportunity to partner with the talented team at NBC Sports and have the ability to engage with football fans nationwide,” BetMGM chief revenue officer Matt Prevost said. “We look forward to delivering NBC viewers our BetMGM trading team insights as well as entertaining segments that showcase the excitement of betting with BetMGM.”
NBC Sports Next & Fandango president Will McIntosh added: “As we continue to innovate within the rapidly growing sports-betting marketplace, this new partnership with BetMGM will allow NBC Sports to engage more fans across multiple platforms.
“We’re looking forward to collaborating with BetMGM and are excited about the future activation opportunities this partnership will present.”