BetMGM, the joint venture between MGM resorts and Entain, has announced former National Basketball Association (NBA) star Jalen Rose as a celebrity brand ambassador.
The arrangement will see Rose feature in BetMGM’s marketing campaigns and take part in a range of BetMGM fan events.
Rose will engage with BetMGM customers and MGM Resorts’ M life Rewards loyalty members, as well as appear in BetMGM social media content and make guest appearances on radio and television programs.
Born in Detroit, Michigan, Rose spent 13 years playing in the NBA, turning out for the Denver Nuggets, Indiana Pacers, Chicago Bulls, Toronto Raptors, New York Knicks and Phoenix Suns.
“The excitement around sports and the growth of sports betting, and BetMGM in particular, this year has been special to witness,” Rose said. “I’m beyond excited to go from a spectator to a player joining the BetMGM team, continuing to defy industry expectations.”
BetMGM chief revenue officer Matt Prevost added: “Jalen Rose is an All-Star addition to the BetMGM team. The impact he has had on the game of basketball is surpassed only by the exceptional analysis he provides fans daily.
“We anticipate a great relationship and look forward to the initiatives we’ll pursue together.”
The partnership comes after BetMGM last week launched a new sports betting experience in partnership with Buffalo Wild Wings sports bars in Colorado, New Jersey, Indiana, Iowa, Tennessee and West Virginia.