Entain and MGM Resorts International joint venture, BetMGM, is set to enter the state of Arizona through new partnerships with Gila River Hotels & Casinos and NFL team the Arizona Cardinals.
The partnerships will allow BetMGM to operate retail and online sports betting in the state.
Through the deals, the operator plans to launch its online sportsbook once legalized sports betting reaches the state.
In addition, it plans to open retail sportsbook at the three Arizona Gila River properties, Wild Horse Pass, Lone Butte, and Vee Quiva, as well as at State Farm Stadium, home of the Cardinals.
All three Gila River Properties will feature custom built BetMGM sportsbooks, set to open near football season. The operator plans to open its other retail sportsbook at the State Farm Stadium in time for the 2022 season.
“Arizona sports fans are extremely passionate and we’re confident they’ll enjoy the BetMGM experience,” said BetMGM’s chief executive, Adam Greenblatt.
“Gila River Hotels & Casinos and the Arizona Cardinals represent the state’s premier casino destinations and sports franchise, making them the ideal partners for us.”
Kenneth Manuel, chief executive of Gila River Hotels & Casino, added: “Gila River Hotels & Casinos and the Arizona Cardinals have an everlasting partnership, offering guests exclusive experiences and remarkable rewards.
“As we explored our partner in sports betting, the unity with BetMGM, The King of Sportsbooks, ensures we deliver beyond all expectations. There is no doubt in my mind these three industry leading brands unifying will deliver the ultimate experience in Arizona sports betting, solidifying Gila River Hotels & Casinos as Arizona’s Sports HQ.”
BetMGM holds a series of additional sports partnership across the US, including with NHL player Wayne Gretzky, the Ladies Professional Golf Association and the MLB’s Washington Nationals and Pittsburgh Pirates.