Start-up online sports betting operator BettHouse has announced a new funding round ahead of its launch in the US market.
BettHouse has secured market access in Iowa and is scheduled to debut in the state next month, with plans in place to also go live in a number of other states before the end of the year.
Headquartered in Las Vegas, BettHouse will operate on the Bet.Works platform and also utilise the Simplebet micro-betting pricing engine.
BettHouse’s senior team includes chief executive Steve Berman, who has spent 25 years working in US sports betting and igaming, as well as president and founder Nitin Jain.
Michael Blocksberg is serving as chief operating officer of BettHouse, with Matt Birnbach as chief strategy officer, and George Burkhardt as chief financial officer.
“The conventional sports betting industry is leaving money on the table by requiring an unreasonable level of understanding of traditional sports betting terminology from customers,” Berman said.
“BettHouse is simple, fan-friendly, intuitive, and positioned to speak to a sports fan first. By offering that instant gratification, we will appeal to everyday fans and traditional sports bettors.”