Online gambling operator Betway has entered a multi-year partnership National Basketball Association team the Dallas Mavericks.
Under the deal, Betway will serve as the official and exclusive free-to-play partner of the Mavericks.
Betway branding will appear on a range of surfaces inside the team’s American Airlines Center home arena.
“Betway has been a phenomenal partner from the beginning, working with us to navigate this industry in a state where there are still many uncertainties yet potential for massive growth,” Maverick’s senior vice president of corporate sponsorships, Ryan Mackey, said.
Betway chief executive Anthony Werkman added: “Continuing the growth of the Betway brand in the US, we’re delighted to be partnering with the Dallas Mavericks. The Mavs are a globally recognized team that will help promote the Betway name around the world.
“We are excited to be showcased to their amazing fanbase whose loyal support helped the Mavs achieve the outstanding record for the longest run of sold-out games in major league sports.”
The Mavericks become the sixth NBA team to partner with Betway, after the operator also agreed deals with the Brooklyn Nets, Chicago Bulls, Cleveland Cavaliers, LA Clippers and Golden State Warriors.