Affiliate marketing business Bojoko has launched in New Jersey after securing a licence from the US state’s Division of Gaming Enforcement (DGE).
The launch will allow players in New Jersey to filter and compare online gambling sites licenced to operate in the state.
Approved operators in New Jersey, as well as game developers targeting the state Jersey and wider US market, can also create their own listing on the Bojoko site.
The launch in New Jersey marks Bojoko’s debut in the US, with the brand having also applied for affiliate licences in a number of other states such as Pennsylvania and Michigan.
“This really is a milestone moment for Bojoko and we are incredibly excited about leveraging the tremendous opportunities we believe the New Jersey and the wider US market have to offer,” the affiliate’s chief business officer Joonas Karhu said.
“Ultimately, our mission is to help players find gambling sites quickly and easily and based on their own likes and preferences,” he explained. “Our model has proved to be hugely successful in the UK, Canada and Finland, and we believe it will appeal just as much to players in New Jersey and across the US.”