Performance marketing business BonusFinder has secured a new affiliate license in Michigan, ahead of the launch of online sports betting and igaming in the state.
The license will enable BonusFinder to collate and display bonuses and other offers from operators that hold a sports wagering license in Michigan.
Michigan is expected to open its regulated online sports wagering market before the end of the year or early in 2021.
“We are now legally allowed to operate in the state, which means that once sportsbooks start launching, BonusFinder can list them on the site, write reviews and provide the people of Michigan with the best bonus codes for the sites that are due to launch,” BonusFinder managing director Fintan Costello said.
The new permit comes after BonusFinder last month extended its license in West Virginia to cover igaming, while the business is also licensed in Colorado, Illinois, Indiana, New Jersey, Pennsylvania and Tennessee.
Meanwhile, Gaming Innovation Group (GiG) this week also secured a vendor registration for Michigan for its flagship affiliate site World Sports network (WSN.com).
WSN provides sports news coverage, industry statistics and other resources for sports fans to support them with their betting choices.
“The Michigan license approval takes us one step further in the ambition of making WSN as one of the go-to sites for any US sports bettor,” GiG Media managing director Jonas Warrer said.
GiG is now licenced in 10 states where sports betting is legal and regulated.