Caesars Entertainment today confirmed its partnership with NFL’s New Orleans Saints which will see the Saints’ home stadium rebranded to the Caesars Superdome.
In addition to hosting the Saints’ home games and Super Bowl LIX in 2025, the Caesars Superdome will host a variety of events including the 2022 NCAA Men’s Final Four and the annual Sugar Bowl.
Caesars CEO Tom Reeg said: “All of us at Caesars are proud to be part of New Orleans’ vibrant culture. We understand that the Superdome is more than an iconic venue, it’s the symbol of a resilient and innovative community.
“We’ve had a strong relationship with the New Orleans Saints for nearly two decades and we are thrilled with the opportunity to strengthen it and celebrate our commitment to the city, the state, and the entire Gulf Coast region.”
Caesars obtained the exclusive twenty-year naming rights for the stadium after the proposed deal was approved by committee of Louisiana lawmakers last week.
Saints owner Gayle Benson added: “This partnership sends a strong message about the positive future for the New Orleans Saints, Caesars Entertainment, and the entire state of Louisiana.
“That message states that companies with the global reach of Caesars Entertainment is investing in our city, state and region. We are proud to partner with a company that is dedicated to the economic growth of our city, state and region.”