Caesars Sportsbook has partnered with Keeneland and Red Mile racetracks ahead of the launch of sports betting in Kentucky.
As part of the agreements, the sports betting platform will gain market access for mobile sports betting in the state. The agreements will also kick off plans to open brick-and-mortar retail sports betting locations in Central Kentucky, which will be subject to approvals from the Kentucky Horse Racing Commission.
Kentucky’s Governor Andy Beshear signed sports betting into law last month.
“Keeneland and Red Mile are iconic horse racing venues with an important legacy in the state of Kentucky,” said Eric Hession, president of Caesars Digital. “Customers in the region have long enjoyed our world-class Caesars destinations and, most recently, our horse racing wagering app, Caesars Racebook.”
“Working with these historic institutions provides an unmatched opportunity to reach sports and racing fans in the state, and we look forward to working with the Kentucky Horse Racing Commission as we prepare to launch later this year.”
Shannon Cobb, chief operating officer at Red Mile, said that the agreement with Caesars and Keeneland is extremely valuable.
“At Red Mile Gaming and Racing we are excited to continue introducing this historic harness track to new audiences,” said Cobb. “Opportunities with sports wagering on site, added to live racing, simulcasting, and HHR Games accomplish goals we have worked toward for several years.”
“Our relationships with Keeneland and Caesars in this venture could not be more valued.”
Shannon Arvin, president and CEO of Keeneland, said that the deal will bring new audiences into the horse racing space.
“Keeneland’s venture with Caesars Sportsbook holds exciting potential and furthers our mission to introduce new audiences to horse racing,” said Arvin. “Caesars is a globally respected brand, and we value their commitment to racing and their expertise in sports wagering.”