Affiliate giant Catena Media said it experienced a “highly successful” start in New York after launching in the state following the opening of its legal mobile sports betting market.
New York’s regulated market launched on January 8 with Caesars Sportsbook, DraftKings, FanDuel, and Rush Street Interactive going live on opening day, having been approved to begin accepting mobile sports bets.
Catena has also entered the market with affiliate arrangements in place with all four of the operators.
A number of Catena’s sports content platforms are now fully accessible to consumers in the state, with New York-focused PlayNY.com and NYSportsDay.com going live. These complement sites that are also available in other regulated states such as LegalSportsReport.com, TheLines.com, Lineups.com and GamingToday.com.
These brands provide consumers with betting lines, sports information and league data to assist them with wagering.
“We are delighted to report an exceptional launch for our sports betting activities in New York,” Catena Media chief executive Michael Daly said.
“As one of the four largest US states by population, and one of the most sports-centric jurisdictions in the US with multiple teams in all the major leagues, New York is a high-potential market for us going forward.
“We’re especially pleased at our advance positioning for this launch. This was thanks to our national websites and also to our state-focused sites such as PlayNY.com and the recently acquired NYSportsDay.com, and all the hard work of our teams supporting these sites.”
Catena is joined by a number of other affiliate businesses in New York, with both Gambling.com Group and Better Collective having also announced plans to launch in the state.