DraftKings has launched a standalone casino application in New Jersey as it seeks to expand its share of the gambling market in the state.
DraftKings said the in-house developed product will feature exclusive new titles, games from other providers and classics such as blackjack and roulette.
The operator said the new casino product – which comes two years after DraftKings began offering casino through its sportsbook app – has been introduced after extensive research of its broadening customer base.
It also said the DraftKings Casino app would be launched in additional states where regulations allow.
“We are thrilled to break new ground for DraftKings in the gaming space today with the launch of our DraftKings Casino app, the company’s first perennial product that operates year-round irrespective of the annual sports schedules,” said Jason March, DraftKings’ vice president of gaming.
“Following our debut in the Garden State, we look forward to continued innovation, nationwide expansion where regulations allow, and to further positioning DraftKings as an all-inclusive gaming and entertainment experience.”
DraftKings Casino will also offer content from International Game Technology, Slingo and Scientific Games, as well as live casino games from the DraftKings Live Studio, powered by Evolution Gaming.
Online casino continues to grow significantly in New Jersey, with figures for May 2020 showing a 124.1% year-on-year rise in revenue to $85.9m. In total, sports betting revenue for May amounted to $9.9m, down by 36.2% due to the COVID-19 outbreak which led to the cancellation and postponement of major sporting events.