DraftKings has been named the official sports betting partner of the Drone Racing League (DRL).
As the official sports betting partner of the league, DraftKings will gain access to exclusive marketing rights around sports betting and branding integrations.
This will see DraftKings and the DRL host ‘pre-flight shows’ ahead of live events, where expert sports bettors and drone pilots will educate fans on drone racing.
The agreement will also make the DRL the first aerial sporting event on which fans can bet in the US. Both pre-race wagers and in-race live bets will be available for fans in approved states in the US.
Mobile betting on the DRL is currently legal in Colorado, New Hampshire, New Jersey, Tennessee and West Virginia, with regulatory approvals pending in a number of other states.
“Our expertise in sports betting combined with DRL’s stats-packed competition will make this a fun and seamless opportunity to engage their avid audience along with tech-savvy, adrenaline-loving sports fans,” DraftKings chief business officer Ezra Kucharz said.
DRL president Rachel Jacobson added: “The opportunity for us to elevate our engagement through all forms of gaming and gambling will only increase as mobile betting becomes more adopted across the country.”