DraftKings has announced that it will no longer follow up its interest in Entain.
The business said it made the decision after further talks with Entain’s board.
Chief executive Jason Robins said his business was confident in its own technology and brand.
“After several discussions with Entain leadership, DraftKings has decided that it will not make a firm offer for Entain at this time,” Robins said.
“Based on our vertically-integrated technology stack, best-in-class product and technology capabilities and leading brand, we are highly confident in our ability to maintain a leadership position and achieve our long-term growth plans in the rapidly growing North America market.”