Interactive gaming and sports betting business Elys Game Technology has announced that it expects to launch its online sportsbook platform for US and Canadian markets in the third quarter of this year.
Apps will launch in both iOS and Android versions on a GLI-33 certified platform complete with a range of customization tools and cybersecurity features.
Elys said the launch would support its ongoing growth strategy in North America, adding that deployments are planned in certain Canadian and US markets later this year.
“Since the repeal of PASPA in 2018, we have seen the US market begin to take shape with many years of growth and development potentially ahead,” Elys executive chairman Michele Ciavarella said.” The liberalization of the US market has also led to greater market opportunities with legislative changes in Canada as well.
“Elys has taken this early-stage opportunity to analyze market behavior and to better understand what North American sports bettors want, rather than race to gain market share in uncharted spaces.
“Our previously announced partnerships in both online and retail deployments in North America have been instrumental in developing our new mobile product so that Elys could offer the largest range of events combined with the most competitive odds and player tools available in the US to rival top competitors currently in the North American space.
“We expect to provide additional information over the coming months as Elys moves forward with state-by-state and tribal openings throughout the year.”