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Evolution seals new PlayLive! deal in Pennsylvania

News

Evolution has signed a new agreement with Cordish Gaming Group, a division of real estate and entertainment business Cordish Companies, to provide players in Pennsylvania with online live casino and first-person RNG-based games via the PlayLive! site.

Under the deal, Evolution’s Philadelphia studio will be responsible for supplying the games, including gameshow-style gaming and first-person offerings, in which the player’s view is intended to imitate a real player’s view of a land-based table game. The games are expected to go live via PlayLive! in the second quarter of 2021.

Less than two months before the completion of its takeover by Evolution in December 2020, NetEnt sealed a deal to provide PlayLive! customers with access to online casino and table games.

Evolution said in its 2020 full-year financial report that the US “remains a high growth potential market”, with North America having accounted for €12.6m (£10.8m/$14.8m) of revenue in Q4 of last year – second only to the UK.

“We are excited and proud to be working with Cordish Gaming Group and PlayLive! Casino,” Evolution’s commercial director for North America, Jeff Millar, said. “The extensive Evolution online casino and entertainment portfolio is a great fit for further developing their Live! experience online.”

Cordish rolled out its PlayLive! site in partnership with GAN last August. The website runs alongside Cordish’s two new land-based casino properties in Pittsburgh and Philadelphia.

Joe Billhimer, executive vice-president at Cordish Gaming Group, said: “Our Live! Casinos and Hotels set a new standard in best-in-class customer experiences with highly acclaimed gaming, hotel, dining and entertainment destinations throughout the Mid-Atlantic region.

“One of our main objectives in the development of the PlayLive! online casino was to deliver a complementary online offering that is just as entertaining and attractive to our customers.

“We have selected Evolution as our strategic online partner because we are confident that the exceptional quality and breadth of the Evolution offering will enable us to achieve this goal.”