Gambling.com Group has announced that its KAX Media America US subsidiary has secured approval from the Indiana Gaming Commission to begin offering its performance marketing services to licensed operators in the state.
Indiana opened its legal sports betting market on September 1 and KAX Media will now be permitted to work with licensed operators active in the state to support them with marketing.
Operators are able to run retail, online and mobile sports betting services in the state.
“Indiana got it right by offering mobile sports betting and the state represents a significant opportunity for sites like Bookies.com to connect sports fans with high quality sports betting content like top daily picks,” Gambling.com chief executive Charles Gillespie said.
“Now having gone live with business deals with operators in Indiana, the Group continues to solidify its position at the forefront of the growing US market.”
Max Bichsel, vice president US business at Gambling.com, added: “Given the state’s affinity for both professional and collegiate sports, Indiana is a promising market. We expect competition to thrive, given the regulatory environment which allows dozens of operators to conduct business.”
Gambling.com is also permitted to operate in the regulated states of New Jersey, Pennsylvania and West Virginia.
Indiana’s market saw strong growth in customer stakes in November, though revenue fell month-on-month. Figures from the Indiana Gaming Commission showed that total handle grew to $147.3m, a 60.6% improvement on the prior month.
However revenue was down 19.4% from October to $9.3m, suggesting a total hold of 6.3% across all 11 licensees. Stakes placed via desktop and mobile devices accounted for $96.2m, or 65.3%, of amounts wagered in November, double October’s handle.
Image: Andreas Faessler