GAN is to provide its sports betting and online casino platform to US gaming group JACK Entertainment through an expansion of their existing partnership.
GAN, which already delivers JACK’s simulated online gaming service, will support real money gambling should enabling legislation and corresponding regulatory approvals come to pass in the jurisdictions where JACK operates. These include Ohio, Kentucky and Maryland.
GAN will deliver its Enterprise Platform, including the US-patented iBridge Framework linking the GameSTACK to JACK’s existing casino management system deployed in Ohio. The platform is anticipated to be operated from intra-state infrastructure entirely deployed in Ohio.
Detroit-based JACK, which generates revenue of around $800m per annum and employs 4,000 staff, owns and operates gaming properties in Cleveland, Cincinnati, and Baltimore in addition to racing facilities in Ohio and Kentucky.
“Following the completion of a formal and highly competitive process, we’re delighted to win this mandate from JACK which encompasses Internet gaming as well as Internet sports betting should enabling legislation come to pass in Ohio,” said Jeff Berman, chief operating officer of GAN.
“This moves GAN into a new state with an existing client of Simulated Gaming and once again demonstrates the strategic value of GAN’s technology platform which offers clients the ability to build an online community of Simulated Gaming players well in advance of real money internet gambling regulation.”
GAN said the announcement demonstrates the strategic value of establishing relationships through simulated gaming with US casinos in advance of relevant intra-state US regulation of real money internet gambling. GAN, which is already offering real money services in New Jersey and Pennsylvania, last week said success in the US was responsible for a 145% surge in revenues in the first half of 2019.
Adam Suliman, vice president of sports and digital gaming at JACK, said: “JACK Entertainment is excited to take this important step with GAN. Should enabling legislation pass which authorises sports wagering or online gaming, we feel confident we will be well positioned to deliver best in class products for our guests.”
Earlier this year two lawmakers introduced a new bill in Ohio that would lead to the legalisation and regulation of sports betting in the US state.