North American motorsport series Superstar Racing Experience (SRX) has signed up Genius Sports to become its exclusive data partnership ahead of its inaugural season.
Genius will utilise SRX’s official data feed to power a wide range of in-play betting markets, as the series seeks to launch its first official betting platform.
SRX is expected to launch its inaugural season in June 2021 with six races scheduled for broadcast on CBS Television Network, and is expected to feature prominent drivers, including NASCAR Hall of Famer Tony Stewart.
“We see the way the industry is trending with respect to new forms of technology and sports-gaming,” SRX co-founder Sandy Montag said.
“We are enthused to partner with an industry leader in Genius to deliver a first-class and innovative betting experience with SRX. We look forward to driving fan engagement in new and creative ways, and know our partnership with Genius will set the foundation for that.”
It is the latest partnership for Genius, which already has deals in place with NASCAR, the National Basketball Association and English Premier League.
“One of Genius’ global aims is to power the sports, betting and media ecosystem with the highest quality official data and video content,” said Sean Conroy, commercial partnerships director at Genius.
“A key part of this is enabling new and emerging sports like SRX to harness the increased engagement and revenue opportunities that official betting products provide and we’re excited to connect their races with motorsport fans around the world.”