Geolocation security company GeoComply has reported a successful opening weekend for Louisiana’s newly-launched online sports betting market, with unique players numbers exceeding those recorded in New York on a per-capita basis.
Louisiana launched its online sports betting market last week, following legalization from a parish-by-parish referendum in November 2020.
New York’s online sports betting market debuted on January 8, with customers wagering $1.0bn in the first 16 days of its launch.
GeoComply recorded its data between 8am central time on launch day (Friday, January 28) and the end of Sunday’s games. In this time, 3.4 million geolocation transactions took place.
GeoComply reported that the number of unique players in Louisiana represented 3.6% of the state’s adult population- outperforming the 3.3% of unique players recorded during New York’s opening weekend.
In total, GeoComply recorded 66% of total weekend activity in southeastern Louisiana, in the areas of Baton Rouge and New Orleans.
Louisiana also ranked 8th in GeoComply’s transaction volumes for the weekend, which encompasses the company’s total geolocation checks. The state was ahead of Indiana, Tennessee, Colorado and Connecticut. Transaction volumes peaked between 5pm and 6pm central time.
Last month, GeoComply announced that company co-founder and chairman Anna Sainsbury would return to the role of chief executive.
Last year Caesars launched its mobile sportsbook in Louisiana ahead of the market launch, while Golden Nugget and DraftKings opened a retail sportsbook in the state in the hopes of debuting a mobile sportsbook in the future.